10/4/2023 0 Comments Popular tiktok soundsBut the nature of TikTok and how easy it is for sounds and trends to go viral on the platform means this is the first time it has reached the mainstream. In the 2000s, a genre called “nightcore” emerged, with musicians uploading sped-up versions of their songs to YouTube, usually with anime visuals. This isn’t the first time sped-up songs have gained popularity, however. But in recent years, Horn has also worked with a number of artists who have gained virality on TikTok, co-writing and co-producing singles including the Grammy-nominated single “Woman” by Doja Cat. Like Happy Hardcore used to do it and it was seen as a bit much, but now people’s palates have changed and I think that is down in part to the phenomenon on TikTok of things being sped-up,” says Aaron Horn, a music producer who has been creating pop music since long before the creation of TikTok. “It was kind of seen as maybe corny or cheesy in the past to have sped-up vocals. Plus, it also makes content more digestible- users are more likely to watch a video if they know the song has been sped up, as the assumption is that it will be over quicker. For a start, they appeal to our ever-shortening attention spans. There are a few reasons why sped-up songs might be so popular on TikTok right now. “Social media platforms can benefit artists from figuring out how to connect and keep showing you the music you’re going to love and in turn, the pop industry benefits from you listening and streaming their music.” “I think this trend was born from an organic, audience-driven enjoyment that the industry observed and then capitalized on,” she says. Liz Stone, a social media expert and the co-founder of OK COOL, says that TikTok is one of the most, if not the most important platform for artists, both established and new, looking for streaming success. In 2020, the year that many artists began to understand the power of TikTok when it came to promoting their music and connecting with their audience, the average tempo of the top 20 best-selling songs of the year was 122 beats per minute, the highest it’s been since 2009.Īnd as the biggest-growing social media platform, TikTok tends to reflect what people are interested in more widely, as well as creating trends that are specific to the app. But is this trend really impacting the way songs are produced? And does a song’s speed impact its capacity to perform big?Īccording to research, the trend for ultra-fast pop songs might have predated TikTok’s obsession with them. Artists like SZA, Sabrina Carpenter, Steve Lacy and Miguel have all released faster versions of their songs on streaming platforms, after they began to gain popularity on TikTok. Raye isn’t the only artist to buy into the success of sped-up songs either. Over 700,000 videos have been created with the sped-up song on TikTok, which is double the amount of videos using the original single. But it was a user-created sped-up version of the song that initially made the song go viral on the video-sharing app rather than the original recording, and Raye quickly capitalized on this by releasing an official sped-up version. The song began charting internationally at the end of 2022, thanks to the traction it had gained on TikTok. 1 in the UK, as well as her first charting song on the US Billboard Hot 100. Take Raye, a British pop artist whose single “Escapism” became her first No. In fact, the trend has taken off so much that many artists are now releasing sped-up versions of their songs alongside the original single, with the hope of achieving virality on TikTok. Super fast, high-pitched vocals are the backing tracks to almost everything on TikTok, from trending dances to cleaning montages. The quickest way to make a song go viral in 2023 is to speed it up.
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